PROJECT #1 - D.Y.F.L.A.M.














PROJECT # 2 - THE ALWAYS WIN MACHINE


A commercial project commissioned by Caesars Slots, which is a game (an app) where you play slot machines for pretend money. 

Caesars wanted a campaign to launch a new feature - something that would run over the course of a few days and drive as much player engagement as possible.

Together with video director Ishay Karni and the production team at Kookooruza Production & Content, I designed a video campaign based on the feature’s backstory about a magical slot machine, lost to history under mysterious circumstances.

The campaign kicked off with an in-app video, formatted as a breaking news story, that referred players to an external website where they could enter answers to a challenge presented in the video, and win prizes. 
Every day for the next three days, a new video took the answer from the previous day’s challenge, and weaved it into the developing story, until the final day when the feature was launched.

Each video utilized a different format; aside from the news story, there was a conspiracy vlog, a morning show, and a documentary.

In addition to the four main videos, we made around a dozen additional videos that added multiple layers of content to the story, and further drove engagement. 

CREDITS

Creative + Script: Marc Grey
Director: Ishay Karni
Producer: Danny “Rooster” Lifshitz
Production Company: Kookooruza
Client: Caesars Slots


DAY 1 - BREAKING NEWS

DAY 2 - KENNY SCOOPS VLOG


DAY 3 - RISE AND SHINE AMERICA

DAY 4 - THE DOCUMENTARY



ARCHIVAL FOOTAGE

Maria & Oliver's Testimonial

State Senate Hearings
Knuckles' Prison Interview

FBI Wire Recording





PROJECT # 3 - RAFI COODER










PROJECT # 4 - SILICON CITIES







PROJECT # 5 - PHOTOGRAPHY!






PROJECT # 6 - DRAWINGS